Privacy Policy for Visit Lubbock

Visit Lubbock ("we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and share your data when you visit https://visitlubbock.org (the "Site") or engage with us through online forms, newsletters, event submissions, or advertising campaigns.

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By using the Site, you agree to the practices described in this Privacy Policy.
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1. Information We Collect

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a. Information You Provide Directly

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When you engage with the Site, we may collect:

• Name
• Email address
• Zip code or location
• Event or inquiry details
• Travel preferences or interests
• Any content you submit voluntarily (e.g., event listings, newsletter signups, contact forms)

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b. Automatically Collected Information

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‍When you access the Site, we may automatically collect:

• IP address
• Device type and browser
• Pages visited and time spent
• Referring links
• General location data (via IP geolocation)

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This data helps us analyze website performance and improve visitor engagement.

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2. How We Use Your Information

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‍We use your data to:

• Send newsletters
• travel guides, or promotional content (if you opt in)
• Respond to inquiries and tourism-related requests
• Promote local events, attractions, or businesses
• Analyze usage trends to improve content and features
• Maintain a secure and user-friendly website

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3. Marketing and Communications

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‍With your consent, we may send emails or ads about:

• Upcoming festivals, sporting events, or cultural programs
• New blog articles, venue highlights, or seasonal guides
• Local promotions or tourism packages

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You can unsubscribe at any time via the “unsubscribe” link in our emails.

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4. Cookies and Analytics

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‍The Site uses cookies and tracking technologies to:

• Measure visitor activity and performance
• Personalize content and promotions
• Improve the overall user experience

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We may use tools like Google Analytics, Meta Pixel, or Mailchimp analytics. You can adjust your cookie preferences in your browser or opt out of Google Analytics at: https://tools.google.com/dlpage/gaoptout

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5. Sharing Your Information

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‍We do not sell your personal information. However, we may share data with:

• Marketing service providers – to assist with outreach and analytics.
• Local event organizers or partners – when you register for or inquire about events.
• Regulatory authorities – when required to comply with applicable laws.
• Successors or affiliates – in the event of an organizational transition.

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All partners are expected to respect your data and handle it securely.

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6. Data Security

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‍We implement reasonable measures to safeguard your personal information from unauthorized access or misuse. No internet transmission is fully secure, and you assume some risk by submitting data online.

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7. Your Rights

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‍You may request to:

• View the data we hold about you
• Correct or update your information
• Withdraw your marketing consent
• Delete your personal information (subject to any required retention)

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To exercise your rights, email us at: info@visitlubbock.org

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8. Children’s Privacy

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‍This Site is not intended for children under the age of 13. We do not knowingly collect data from minors. If we learn that we have, we will delete it immediately.

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9. Changes to This Policy

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‍We may update this Privacy Policy from time to time. Any changes will be posted here with a revised “Last Updated” date.

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10. Contact Us

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‍For any questions about this Privacy Policy, please contact:

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‍Email: info@visitlubbock.org

‍Website Contact Form: https://visitlubbock.org/contact