All Roads Lead Strait to Lubbock

April 24–25 I George Strait Weekend in Lubbock, Texas 

George Strait is headed to Lubbock for two unforgettable nights at Jones AT&T Stadium, and there’s no better excuse to turn a concert into a full-blown West Texas getaway. With spring weather in full swing, patios buzzing, and the city’s music roots running deep, April 24–25 is the perfect time to experience the Hub City beyond the stage. Whether you’ve got tickets for Friday or Saturday, here’s how to make the most of your George Strait weekend in Lubbock — from where to stay and what to eat to the best local spots to explore before and after the encore. 

Where to Stay Near Jones AT&T Stadium 

Staying near Texas Tech University makes concert night easy and stress-free. These fan-favorite hotels put you close to the action: 

Cotton Court (Valencia Hotel Collection) – A stylish, West Texas-inspired stay in Downtown Lubbock with a lively courtyard, fire pits, and on-site dining that’s perfect for gathering before or after the show. 

Overton Hotel & Conference Center – Located just across from campus, this upscale hotel offers unbeatable proximity to the stadium. 

Hyatt Place Lubbock – A comfortable and convenient option with quick access to both campus and Broadway. 

Pro tip: Concert weekends fill up fast, so book early. 

Friday: Arrive, Explore & Dine, Local 

Lunch on Broadway 

Kick off your weekend at Chimy’s, a Broadway staple known for tacos, queso, and margaritas. It’s casual, energetic, and the perfect way to ease into the weekend vibe. 

Shop Like a West Texan 

Before you head to the show, add a little authentic flair to your look: 

• Wild Honey Hats – Custom hat shaping and statement pieces that make the ultimate concert accessory. 
• RC Custom Boots – Beautifully crafted boots made right here in West Texas. Even browsing feels like stepping into a piece of Lubbock heritage. 

Experience True West Texas 

Lubbock’s story runs deeper than music. 

• National Ranching Heritage Center – Walk through preserved ranch structures and immersive exhibits that bring the spirit of the West to life. 
• American Windmill Museum – Home to one of the largest windmill collections in the world, this one-of-a-kind attraction showcases the innovation that helped shape the region. 

Dinner Done Right 

When it comes to restaurants in Lubbock, you’ve got serious options: 

• Evie Mae’s BBQ – Nationally recognized brisket and house-made sides that live up to the hype. 
• Triple J’s Chophouse & Brew Co. – Steaks, seafood, and house-brewed beer in a classic, comfortable setting. 

Saturday: Slow Morning & Springtime Exploring 

Brunch Goals 

Ease into the day at Cast Iron Grill, known for elevated comfort food and a warm, modern atmosphere. Or circle back to Triple J’s Chophouse & Brew Co. for a satisfying brunch before the day’s adventures begin. 

Prairie Dogs & Park Strolls 

Make the most of that April sunshine at Prairie Dog Town inside Mackenzie Park. It’s one of Lubbock’s most iconic and unexpected attractions and an easy, lighthearted addition to your weekend plans. 

Sip & Savor 

Did you know Lubbock sits in the heart of Texas wine country? Spend the afternoon exploring local tasting rooms and learning why the region is gaining national attention. (Check out our full Texas wine blog for details.) 

Prefer hops over grapes? Lubbock’s breweries offer welcoming taprooms and rotating selections that make it easy to relax and connect. Browse our brewery crawl guide and build your own tasting tour. 

Before the Show 

Arrive early to soak up the atmosphere around Jones AT&T Stadium. Grab a drink nearby, snap a few photos, and enjoy the buzz. With two nights of George Strait in town, the energy across Lubbock will be undeniable. 

After the Encore 

When the final song fades, the night doesn’t have to end. 

Blue Light Live – A legendary live music venue that keeps the West Texas sound alive. 

Shotgun Sue’s – High-energy dance floor and late-night fun. 

Rollin’ Smoke Cigar Lounge – A relaxed, whiskey-focused atmosphere perfect for winding down. 

Make It a Weekend Worth Singing About 

A George Strait weekend in Lubbock is more than a concert — it’s patio season, bold flavors, West Texas craftsmanship, rich history, wineries, breweries, and live music around every corner. So, grab your boots, call your crew, and start planning. 

Because when George Strait comes to town, all roads lead Strait to Lubbock.