West Texas Meetings

“Planning the perfect meeting with

West Texas hospitality.”

Planning the perfect meeting with West Texas hospitality

I love my job as a meeting planner. I am given the unique task of planning and creating an event that appeals to a wide variety of personalities and characters, and honestly, it’s incredibly fulfilling. Tackling the challenges that arise gives me a sense of accomplishment, and seeing participants engage and interact in ways they normally wouldn’t is my favorite part of my job.

Recently, I was given the task to train a new employee for our company, and he had one simple question for me.

“What’s your favorite location and event you’ve been a part of?” he asked.

I didn’t even have to think before I gave him my reply.

One of my all-time favorite meetings was held in the popular town of Lubbock, Texas. What’s unique about Lubbock is the fact that you are as likely to see flashes of designer clothing as you are cowboy boots and hats. The classic West Texas friendliness combined with a touch of modern class made it the perfect locale for an event that needed to appeal to a wide range of personalities. I love attending my meetings as often as possible to make sure that things go as planned and that the participants have a great time.  This made it easy to share all the details with my new co-worker.

A conference with a twist

Part of what makes Lubbock so great is the fact that the town is familiar with all types of conferences and meetings. In just a decade, the town has hosted more than 3,000 conventions and meetings. As I started planning one of our annual meetings, I knew that the nightlife, art exhibits and diverse culture of Lubbock would appeal to the masses.

This particular conference started on a Thursday and ran through Saturday afternoon. I knew this gave me two and a half days and two full nights to show the participants what an entertaining place Lubbock is. During this time, I also needed to provide a large, comfortable meeting space and lodging and accommodations for 50 participants. So began the part of my job I love the most—the creative aspect of problem solving.

Starting things off right

Thursday was spent in the Overton Hotel & Conference Center, the only AAA Four-Diamond hotel in the region. The luxurious space perfectly hosted a day full of memorable meetings. I knew that after a full six hours spent doing the “work” side of the conference, the participants were going to be more than ready to “play.” I had my work cut out for me and I was ready to tackle the job.


Overton Hotel & Conference Center

At this point in the story, I gave my new co-worker perhaps the most important piece of wisdom I received when I started my career as a planner.

“Business meetings should never be all about work. If you want them to come back for more, you’ve got to entertain them,” I said.

Dining with a historic twist

I wanted to give our conference attendees a quintessential Lubbock experience, and decided to host a dinner at the American Wind Power Center. The Center focuses on the history of windmills and power in the western U.S. with over 170 windmills on display, so it’s something that visitors won’t see anywhere else. One of the windmills was the first to be built in North America, constructed in 1621, and that was a huge hit with our guests! Renting the facility for the evening, allowing our guests to view the displays and soak up some of Lubbock’s unique history certainly provided a memorable experience. The dinner was set up on the covered patio of the museum’s main building, which features an enormous windmill mural. It was the perfect backdrop to our evening.

Visitors eating, wall mural and windmills in background

American Wind Power Center


American Wind Power Center

Day two ends with some class

After an entertaining first day, our attendees were thoroughly excited to see what we had planned for the second evening. Since we had gone casual the night before, I wanted to show them what Lubbock had to offer in terms of modern class.

We returned to the Overton for a short day of meetings and presentations, and then dinner was served at Stella’s. Complete with live music, this was the perfect way to wind down after a busy day.

The evening was spent visiting local galleries on the First Friday Art Trail, Lubbock’s fun, free self-guided public art happening. We shopped at the Charles Adams Gallery and oohed and aahed at the Louise Hopkins Underwood Center for the Arts. Art ranged from simple, calming pieces to more eclectic, abstract works that appealed to the art lover in all of us.

First Friday Art Trail in Lubbock, Texas

First Friday Art Trail

As we walked back to the hotel after being stuffed full of good Italian food and quality, diverse art, I was on a high because this conference was turning out to be a hit. I recognized the value in creating an event that inspired participation from all those who signed up.

Turning meetings into experiences

While Saturday was spent mostly on the tasks of cleaning up the conference and checking out of the hotel, I spent the final break hour eating breakfast and cementing some new relationships I had developed over the last two days.

I returned home Saturday night confident that I had pulled off an event that would go down as a favorite for most participants.

 Putting experience into practice

As I recounted my experiences to my brand new, fresh faced co-worker, my inbox dinged with a new project headed my way. I looked across the desk and gave him a small smile.

“Time for your first project,” I said. “And I think I have the perfect location.”

Learn why your next meeting should be in Lubbock!

Meetings and Conventions

Meeting Spaces

With more than 5,300 hotel rooms and flexible meeting space that can accommodate groups of any size, Lubbock offers true West Texas hospitality with the conveniences of a larger city.



When it comes to finding the perfect place to rest your head, Lubbock has lots of great options. From budget-friendly to high-end, we have the accommodations to fit your style. With nearly 50 hotels to choose from, Lubbock offers the conveniences of a larger city with a West Texas flair.



Visit Lubbock Services

The Visit Lubbock Team understands the precision and fine details it takes to plan and implement a professional and successful event.


What to Do

No trip to Texas is complete without a visit to the myriad of attractions and things to do within the bustling city of Lubbock.



Getting Here

Lubbock’s centralized location allows for easy access to our one-of-a-kind amenities and unique meeting spaces.




Find the resources you’ll need to help bring your unique event to life.



Check out what some of our meeting planners have to say about how the Visit Lubbock Team helped them plan their successful events.


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We can’t wait to show you what a West Texas experience is all about.