A great time for everyone

Lubbock is more than a city,
it’s an experience for groups of all sizes.

You’ll find warm welcomes and a dedicated staff,
as well as true hospitality in the smallest of details.

Plan a Group Tour

What to Do

No trip to Texas is complete without a visit to the myriad of attractions and things to do within the bustling city of Lubbock.




When it comes to finding the perfect place to rest your head, Lubbock has lots of great options. From budget-friendly to high-end, we have the accommodations to fit your style. With nearly 50 hotels to choose from, Lubbock offers the conveniences of a larger city with a West Texas flair.



Getting Here

Just a short drive from the Dallas/Fort Worth area or a quick flight on Southwest, American Eagle or United Airlines, you’ll get here in no time. Also, Lubbock’s infrastructure is ideal for those driving in the city with an average commute of just 16 minutes.




With so many options, from authentic barbecue to unique Tex-Mex creations, Lubbock has something delicious for every palette.



Group Tour Services

We want you to have a great experience in Lubbock! It would be our pleasure to provide information you need to help in the planning for your group’s trip.


Motorcoach Servicing

There are several stops in Lubbock where you can have your motorcoach serviced, which makes it easy to travel in and out of Lubbock with your group.


Group Itineraries

Once you arrive, we’ve got you covered. Check out these itineraries to see which activities are the best fit for your group’s needs.


It’s our pleasure to help

We want you and your group to have a true West Texas experience in the “Hub City.” The Visit Lubbock Team will provide information about local attractions to assist in planning your schedules or help you create memorable tours and specialty outings for your organization. All of our services are complimentary and start when your group has confirmed a total of 10 room nights. That could be a total of 10 rooms for one night or five rooms over two nights, etc. It’s our pleasure to lend you a helping hand during your stay.

For more information about Lubbock, or to book your tour today, call 800.692.4035.

About Lubbock

Best Lil Big City

The best lil big city in Texas.

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McPherson Cellars has won more than 600 awards for their legendary wine.

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