This Is

Wine Country

Calling all wine lovers

80% of Texas wine grapes are grown right here on the South Plains. Chat with a nationally renowned winemaker, and pour a glass at one of our five award-winning wineries. A visit to Lubbock is a getaway with taste.


Llano Estacado Winery

3426 E. FM 1585
Lubbock, TX 79404

Located just outside the city limits, Llano Estacado is not only Texas’ most award-winning winery, but the first winery to open after prohibition. Many of their world-class grapes are grown within a 100-mile radius of Lubbock. Reserve a private tour and let Llano’s winemakers take you through each step of the winemaking process.

CapRock Winery

408 E. Woodrow Road
Lubbock, TX 79423

Just a corks throw from Lubbock, CapRock’s stunning architecture will pull you in the moment you arrive. From bold reds to delicate whites, CapRock has steadily gained a following since opening its doors in 1992. Beyond the beautifully blended wine, the winery offers a pristine backdrop for tastings and receptions that can be held throughout the year.

La Diosa Cellars

901 17th St.
Lubbock, TX 79401

La Diosa was built by three generations of dedicated winemakers. Once you step inside, your senses will be treated with a pleasure overload. Wine, food, live music and the cozy ambiance is what makes La Diosa a gift that must be shared with friends.

McPherson Cellars

1615 Texas Ave.
Lubbock, TX 79401

Owner and Winemaker Kim McPherson has beautifully restored the historic Coca-Cola Bottling Plant, located in Lubbock’s Depot Entertainment District, into a world-class winery. Experience the welcoming beauty of the winery’s tasting room, outdoor courtyard and spacious event center.

Pheasant Ridge Winery

3507 E. County Road 5700
Lubbock, TX 79403

Located on the “Texas High Plains,” Pheasant Ridge proudly boasts the oldest vines in Texas. As an early pioneer of the Texas wine industry, this family-owned winery includes a 60-acre vineyard that continues to produce fine estate-grown wine.

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