In the heart of one of the fastest growing
wine regions in the country,
Lubbock is the Napa Valley of the South
with five unique, individual wineries within the city limits.
Visit Wine Country
In fact, the area surrounding Lubbock, known as the High Plains, produces 80 percent of the wine grapes in Texas.
Our area’s wide open spaces provide ample ground for wine tours and cultivating the perfect grape to create even, delicious blends of West Texas wine. From award-winning wine to stunning architecture, indulge all your senses and come out to Lubbock for wine tours of the Llano Estacado Winery, CapRock Winery, McPherson Cellars and others.