Must See & Do

Lubbock is full of must-see attractions! Don’t,
miss our museums, landmarks
and much more!

About Lubbock

Best Lil Big City

The best lil big city in Texas.

Read More Testimonials


So far, 17 songs have been written about Lubbock.

Talk About Lubbock

Love is in the air today, but we Live Love Lubbock all year round:

Whether you're toasting with Lubbock wine or eating at a local favorite, we hope you have a happy Valentine's Day!

Learn All About Lubbock