The Blog

Sep 29, 2017
Ryan Shelburne

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New in Lubbock – September 2017

Fall is here, and we love it. Whether you are shopping for some fall fashions or need to take your workout indoors, we’ve got some new local spots you need to try out this season.

Vibeage – 10305 Quaker Ave. | 806.368.7074

Vibeage (n.) – a collection of tangible representations of one’s personality as expressed to and felt by others. OK, got it. Vibeage is not only a word that Ruby Gabler made and defined herself, but it’s the trademarked name of her newest venture with her Texas Tech alum husband. After three years of owning and operating The Blue Bonnet in Midland, the couple decided Lubbock was truly where their heart was. They made the move north, rebranding their clothing boutique and opening up shop on South Quaker.



Denim Bar at Vibeage


The upscale, relaxing vibe greets you as soon as you walk in. Vibeage is the exclusive Lubbock retailer for Principle, Black Orchid and Dear John, and the boutique can clothe just about any woman in fresh, edgy threads. In just a few short days of being open, Ruby said she’s pleased to already see a diverse clientele coming through her doors.

FIT The Fitness Boutique – 6701 Aberdeen Ave. | 806.781.2241

There’s not another gym like this in town. Melissa Assiter has been a National Academy of Sports Medicine certified personal trainer for nearly eight years. After working at various gyms over the years, she wanted to branch out on her own, so FIT The Fitness Boutique opened this summer in Lubbock.

If you want to schedule a workout, you’re first going to need to download the app from the App Store or Google Play store. From booking classes to payment, everything is driven through the app. FIT focuses on keeping its classes small in size, 10 to 12 at most, allowing for a more intimate setting with opportunity for one-on-one time with your trainer. Apart from Pilates, Zumba, barre and stretching classes, FIT has regular boot camps to focus your workout on a particular goal. Drop-in rates cost $12-$15 with a 10-class pass for $100. The unlimited monthly plan includes all classes and boot camps for $120 per month.

FIT specializes in personal training, group fitness, nutritional guidance and meal plans, but what really sets this gym apart is the ability for personal trainers to rent the space to privately train with their own clients.


There are several places we expect to open up in just a couple weeks, so stay tuned for our October New in Lubbock to keep up on all the great businesses opening up around town. Have you seen a new shop that you’d like us to check out? Mention it in the comments below.